The holiday season is a critical time for eCommerce businesses. As consumers gear up for holiday shopping sprees, online stores must be ready to handle the surge in traffic and conversions. A seamless payment experience can significantly impact sales, making it crucial to optimize your checkout process. In this article, we’ll explore the essentials of eCommerce payments and how to maximize holiday sales, and cover the importance of custom payment gateways on Shopify as well as the benefits of a custom checkout page. The Checkout Challenge: From Intent into Action The checkout process is the final hurdle before a customer…